About Me
I thrive in collaborative environments where being a great team player is valued. My professional background includes working for two startups where not only did I use my expertise and knowledge to produce detail oriented project plans such as a monthly national broadcast television schedule or a client's social media plan, but I also pitched in to empty the trash or defrag a computer on occasion. It is in this type of environment where I fit in the most. My expertise includes social media management, SEO, link building, local search marketing, Wordpress customization, television program planning, and personnel management. I have excellent problem solving abilities and outstanding public speaking and presentation skills. I am also an award winner for Outstanding Customer Service and Outstanding Teamwork.
Specialties
Social Media Marketing and Strategy, Reputation Management, Search Engine Optimization, Link Building,Local Search Marketing, Project Management, Account Supervision, Television Program Planning, Personnel Managment.
Director, Social Media & Link Building
Cyberactive Marketing
Privately Held; 11-50 employees;
Marketing and Advertising industry
December 2007
– Present
(4 years 6 months)
Cyberactive Marketing is an expert Search Engine Optimization (SEO) and online marketing company with extensive experience in providing high-quality digital marketing services to a wide variety of clients.
• Monitor and direct link building team and social media marketing staff to guarantee productivity and completion of assigned quotas. Establish monthly quotas based on client contracts. Provide end of month report of activities.
• Provide analysis of client’s existing online marketing strategy. Increase revenue by developing marketing proposals suggesting areas for brand management growth utilizing social media networks and SMO techniques.
• Plan and implement reputation management strategies to overcome negative mentions online about client projects.
• Serve as community manager for client projects monitoring brand mentions online and communicating with customers/potential customers via major social networks Twitter, Facebook, Linkedin, YouTube, etc.
• Utilize search engines, link building software, and other internet tools to identify quality sites for reciprocal link exchanges.
• Train and mentor team members on search engine optimization and SEO best practices, link building, and social media marketing campaign management and strategy. Developed formal training program, process and procedures, including creation of training manual. Train overseas personnel via internet/Skype.
• Serve as client relations contact to establish new accounts and obtain sensitive information to access website hosting accounts. Collaborate with clients to improve website online visibility using SEO techniques, keyword promotion and implementation of social sharing icons on sites. Train clients on use of proprietary social media management software.
• Oversee article marketing promotion strategy and regularly update client blogs built in Wordpress or Joomla.
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Social Media Marketing
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Local Search
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Link Building
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HTML
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Web Design
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Wordpress
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Television
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Television Production
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Account Management
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Staff Training
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SEO
More
Television is my first love. I began working in television right after graduating from college, starting at an independent television station in Atlanta. I worked my way up the ranks, ultimately achieving the position of a programming planning director for PAX TV (now known as ION Televison). In that position I generated program schedules and communicated details of it to television stations across the country. I also worked with international program producers coordinating original episode details and production scheduling.
One of the interesting skills I developed while at PAX was my knowledge of the “Bonanza” series. Part of my job was to develop themed television events featuring Little Joe, Hoss and the rest of the gang. These events where quite successful and brought in some of the best ratings during PAX TV’s early years.
In 2003 I switched my focus and began learning web site design and marketing online. In this capacity I ghost-blogged for a real estate agent in Florida, maintained a shopping cart site for a online seller of kid’s formal apparel in Michigan and created marketing materials for a realtor in Northern California.
Currently I lead the link building and social media marketing teams as the Director of Social Media and Link Building at Cyberactive Marketing, which is a powerhouse firm specializing in obtaining top rankings in Google. I also serve as the dedicated local search marketer focusing on securing the same results for our clients in the Google places arena.
